Bruno Paillard was born in Reims in 1953. His lineage of brokers and growers in the two Grands Crus villages of Bouzy and Verzenay dates back to 1704. Following in the familyâ€™s foot steps, he starts working as a broker in 1975 acquiring a deep and extensive knowledgeof Champagne.
But after 6 years, he is taken by the overwhelming desire to create a different Champagne: one that would go beyond what existed in terms of purity and elegance.
We are in January 1981, Bruno Paillard is 27 years old, and with nothing but his will â€“ no vineyards, no money â€“ he sells his old Jaguar that had become a collector item to provide his company with a starting capital of 50 000 francs (15 000 Euros).
Madness! Nonsense! In a region that hasnâ€™t seen a new house in nearly a century, the mood is rather conservative. But nothing can stop the dream of this pioneer of Champagne.
Bruno Paillard creates his Champagnes in a rented cellar with carefully selected grapes from independent growers. After 3 years of working like an alchemist, improving his know how, he finally reaches the style of his dreams.
In 1984, Bruno Paillard invents the first totally â€œground levelâ€ cellar. This brand new concept allows an extremely strict control of temperatures, lighting and humidity.