OUR GUIDING PRINCIPLES
Fluid Imports was founded in 2005 in Calgary, Alberta. Our guiding principles have not changed since that day, with a focus on family owned and operated wineries and producers that offer great value and reflect their terroir and tradition. We are a true extension of our brands, and the families that produce them.
INTEGRITY,
PASSION, PERSONALITY
Our goal always is to build strong, lasting and successful relationships with our suppliers and customers, striving to represent the brands we import with integrity, passion and personality. We are methodical in our approach, searching the globe to bring amazing products to the Western Canadian Market.
``Either give me more wine or leave me alone.``
- Rumi -
ESTABLISHING RELATIONSHIPS
We have established and maintained connections with the key buyers within our markets – restaurants, boutique wine shops and major retailers, and families, which has been the have been the key to our success, and are the foundation of our business. We are a trusted source of quality products, information, support and education for our customers.
ACTIVE MARKET
PROMOTION
We actively promote our products within the market, regularly provide staff education/ training and produce consumer driven events to build brand awareness and drive consumer interest. We have long standing, well developed partnerships with buyers from all categories (On-premise, Boutique Retail and Large Format Retail).
``Give me wine to wash me clean of the weather-stains of cares.``
- Ralph Waldo Emerson -
OPPORTUNITIES
& EXPERIENCE
We work closely with our suppliers to follow their wishes in respect to distribution channels, while providing vital information and experience for the best product exposure and brand development. By understanding consumer trends, their motivations, wine knowledge, experience, and our work ethic, we’re trusted leaders and partners in our industry.
KNOWING OUR INDUSTRY
Home base for us is Calgary, Alberta, with our territory extensions including British Columbia, Saskatchewan and Manitoba. Each of these markets has substantial differences, offering both opportunities and challenges, yet with over 15 years in the beverage industry, we have knowledge and experience in traversing each of them.